Artificial Intelligence and Communication Management
Artificial intelligence (AI) has rapidly gained prominence across various fields of communication, transforming communication management, especially strategic communication, into a digital and automated process that interacts with publics in increasingly sophisticated ways. As AI continues to shape communication practices, it has given rise to new opportunities and challenges, including digital communication, chatbot services, crisis management, internal communication, and corporate social responsibility (CSR) efforts.
In the realm of CSR, AI tools have proven crucial in influencing consumer behaviors. Research on AI-powered chatbots in CSR initiatives has shown that social-oriented chatbots can significantly impact consumers’ supportive actions through dialogic communication, especially in Chinese markets (Jiang et al., 2024). These developments underscore AI’s expanding role in facilitating communication between organizations and their stakeholders, especially in socially responsible contexts, where trust and engagement are paramount. Furthermore, AI-powered chatbot communication has proven effective in enhancing customer satisfaction, engagement, and loyalty, leading to stronger customer-brand relationships (Cheng & Jiang, 2020, 2021; Jiang et al., 2021).
However, despite these advancements, the integration of AI into communication management presents significant challenges. Research by Zerfass et al. (2020) indicates that many communication professionals still lack a deep understanding of AI, leading to anxiety and resistance toward its adoption.
Despite the growing influence of AI in communication management, the current body of research remains limited, particularly in how AI can be strategically applied to various aspects of communication management. Scholars have called for more comprehensive exploration of the relationship between AI and communication management, including the ethical dilemmas faced by practitioners and the integration of AI tools into existing professional ethics frameworks (Bowen, 2024). .
Key Themes for Submission
We welcome original research articles, theoretical papers, and case studies that explore the intersection of AI and PR, focusing on the following key areas:
- AI in Strategic Internal Communication: AI has the potential to revolutionize internal communication in organizations by improving efficiency, enhancing information flow, and optimizing employee experience.
- Ethical Implications of AI in Strategic Communication: As AI technologies become more embedded in PR practices, ethical concerns such as misinformation, privacy, and bias arise.
- AI in Crisis Communication: The use of AI tools for sentiment analysis, media monitoring, and public sentiment management is increasingly essential in crisis communication.
- AI and Investor Relations: AI’s role in investor relations is becoming increasingly evident as organizations utilize AI tools for market analysis, information dissemination, and shareholder communication.
- AI in Corporate Social Responsibility (CSR): AI-powered chatbots and other digital tools are being increasingly used to engage with publics in CSR communication.
- Human-Robot Interaction in Strategic Communication: The rise of AI-driven communication tools, such as chatbots and virtual assistants, has led to growing interest in human-robot interaction in PR.
- AI and Public Trust: Transparency in AI algorithms is essential for building trust between organizations and their stakeholders.
- The Future of AI in Strategic Communication Practice: The potential for AI to reshape PR practices is immense, yet its widespread adoption is often hindered by barriers such as a lack of understanding, AI anxiety, and the fear of job displacement.
Submission guidelines
Submissions are made using ScholarOne Manuscripts. Registration and access are available here.
Author guidelines must be strictly followed. Please see here.
Authors should select (from the drop-down menu) the special issue title at the appropriate step in the submission process, i.e. in response to ““Please select the issue you are submitting to”.
Submitted articles must not have been previously published, nor should they be under consideration for publication anywhere else, while under review for this journal.
Key deadlines
Closing date for manuscript submissions: 01/02/2026
Final acceptance date for manuscripts: 01/11/2026
We invite scholars from various disciplines—including communication, public relations, marketing, AI ethics, and media studies—to contribute their research to this special issue. By examining both the potential and challenges of integrating AI into PR practices, this issue aims to contribute actionable insights for both researchers and practitioners navigating the evolving landscape of AI-enhanced communication.
Contact information
For further inquiries or if you have any questions about the call for papers, please contact:
- Dr. Alice/Yang Cheng, North Carolina State University, ycheng20@ncsu.edu
- Dr. April Yue, Boston University, aprilyue@bu.edu
We look forward to receiving your submissions and fostering a rich academic conversation on the intersection of artificial intelligence and communication management.
For more details refer here
