The Journal of Services Marketing invites submissions for a special issue focused on the future of luxury services, with particular emphasis on exclusive industries such as yachting, private aviation, bespoke travel, and UHNW client strategies. This issue aims to uncover how elite experiences are transforming under the pressure of digital innovation, intergenerational wealth transfer, and shifting global value systems.
With next-generation Ultra-High Net Worth Individuals (UHNWI) redefining expectations around time, access, and intimacy in luxury, service providers must move beyond conventional models. At the same time, new entrants—from digital-native luxury brands to personalized hospitality ventures—are challenging incumbents to deliver more emotionally resonant, tech-enhanced, and sustainability-conscious experiences.
This special issue welcomes empirical, conceptual, and methodological contributions that challenge assumptions and propose bold new directions for research and practice in luxury services. We particularly encourage practitioner-academic collaborations and research exploring luxury consumption behaviors across cultures and emerging markets.
List of topic areas
Transforming Experiences and Delivery:
• Yacht, jet, and bespoke travel experiences as luxury service paradigms
• AI, immersive tech, and the “phygital” interface in elite experiences
• Privacy, security, and discretion as strategic differentiators
Consumer Behavior and Strategic Management:
• Emotional drivers of luxury across UHNW demographics
• Intergenerational value shifts (Gen Z, Alpha, and Next-Gen wealth holders)
• Exclusive membership models and personalization at scale
Methodological Innovations in Luxury Services Research:
• Ethnographic, netnographic, and behavioral approaches to UHNWI insights
• Quantifying Experience Quality and its impact on loyalty and advocacy
• Luxury journey mapping beyond traditional CX frameworks
Journal Information: Scopus Journal Q1, H-Index 130
Submissions Information
Submissions are made using ScholarOne Manuscripts. Registration and access are available at: https://mc.manuscriptcentral.com/jsmktg
Author guidelines must be strictly followed. Please see: https://www.emeraldgrouppublishing.com/journal/jsm#jlp_author_marketing
Authors should select (from the drop-down menu) the special issue title at the appropriate step in the submission process, i.e. in response to “Please select the issue you are submitting to.”
Submitted articles must not have been previously published, nor should they be under consideration for publication anywhere else, while under review for this journal.
Key deadlines
Opening date for manuscripts submissions: 09/02/2026
Closing date for manuscripts submission: 31/07/2026
For more details refer here
