Scopus Journal Call for paper: Journal of Business & Industrial Marketing (Well-Being in B2B Marketing: Rethinking B2B Marketing for a New Era)

This special issue advances interdisciplinary understanding of well-being in B2B marketing. It examines how well-being reshapes value creation, inter-organizational relationships, and sustainable business practices. Despite growing interest in individual-level well-being (e.g., salesperson burnout), B2B marketing lacks integrative frameworks examining well-being across inter-organizational networks. The special issue aims to develop a holistic and sustainability-oriented perspective on well-being within B2B markets.

List of Topic Areas

Well-being and inter-organizational trust
Salesperson mental health and relational resilience
Governance, ESG and well-being integration
Network stability and ecosystem well-being
Servitisation and sustainable value co-creation
Measurement of well-being beyond financial KPIs
Interdisciplinary frameworks for B2B well-being

Submissions Information

Submissions are made using ScholarOne Manuscripts. Registration and access are available here: https://mc.manuscriptcentral.com/jbim
Author guidelines must be strictly followed. Please see here: https://www.emeraldgrouppublishing.com/journal/jbim
Authors should select (from the drop-down menu) the special issue title at the appropriate step in the submission process, i.e. in response to ““Please select the issue you are submitting to”.
Submitted articles must not have been previously published, nor should they be under consideration for publication anywhere else, while under review for this journal.