RECOMMENDED TOPICS INCLUDE, BUT ARE NOT LIMITED, TO THE FOLLOWING:
This book seeks behavioral, empirical, or managerial work studying marketing implications of social media from both a consumer and managerial perspective. Scholarly articles on topics including, but not limited to, the following will be considered for publication in the book.
• The consumer journey in a social media world
• Social media engagement and return on engagement
• Social media and customer relationship management (CRM)
• Mechanisms for incentivizing and encouraging social interactions
• Consumption of social media platforms and services
• Typology of social media interactions in marketing settings
• Social media marketing goals and objectives
• Selection strategy for social media platforms
• Identifying target audiences
• Content marketing
• Publishing blogs, podcasts and webinars
• Microblogging strategy
• Marketing through social networks
• Hiring employees through social media
• Strategy to gain new customers
• Strategies for sharing photos
• Social media marketing for B2B
• Mobile computing strategy
• Location marketing strategy
• Selection of monitoring tools
• Managing social media in-house vs. by an agency
Authors should include a small case example in the chapter. The authors should link the case
example and chapter idea to develop the chapter proposal. We prefer the conceptual and
thematic chapters, which will propose new ideas and help build the literature.
SUBMISSION PROCEDURE
This book invites original chapter proposals from academicians, researchers and practitioners.
Neither published nor submitted anywhere else chapter proposals can be sent for review on or
before June 30, 2023. A 2-3 pages chapter proposal highlighting the objectives of the proposed
chapter will be appropriate. All submitted chapters will be reviewed on a double-blind review
basis. Contributors may also be requested to serve as reviewers for this project.
IMPORTANT DEADLINES
Proposal Submission deadline: June 30, 2023
Notification of Acceptance: August 31, 2023
Full Chapters Submission: October 31, 2023
Review Results Returned: December 31, 2023
Final Chapter submission: March 31, 2024
Please submit your chapter proposals at: [email protected] and [email protected]
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