About Amity University :
Amity Law School, Noida, AUUP is an institution of high repute that has always channelled its resources wisely into providing high-quality legal education and ensuring other developmental opportunities are made available to the students.
BACKGROUND :
The digital economy refers to a broad range of economic activities that use digitized information and
knowledge as a key factor of production. The digitization of the economy creates benefits and efficiencies as
digital technologies drive innovation and fuel job opportunities and economic growth. The digital economy
also permeates all aspects of society, influencing the way people interact and bringing about broad
sociological changes.
The Digital revolution has immensely arrived and it touches every aspect of human life in relation to
education, healthcare, financial transactions, financial management, corporate financing and investments,
public procurement and distribution, collection of taxes by government, besides facilitating trade and
international business.
It has particularly emphasized upon the digitalization in the areas such as marketing, economics, international
trade and business. Digitalization in India is growing at a very fast pace with exponential growth. Digital
footprint in personal life is visible and it is impacting society, economy and environment. Digitalization has
opened new window of opportunities for start-up communities.
Themes and Sub-themes
Papers are invited across a range of areas including but not limited to those listed below.
- Integrated Marketing Communication
- Digital and Social Media Marketing
- Customer Relationship Management
- Customer Service Management
- Digital Marketing in the Technological Era
- Digital Marketing and Artificial Intelligence
- Internet of Things & Enterprise Information System
- Cashless Economy
- Taxation in the Digital Economy
- Transactional Economics in the Era of ‘Mergers and Acquisitions’
- Digital Economy: Challenges and Opportunity
- Digital Trade an Asian /Global Perspective
- Digitalization and its Impact on Traditional Indian Business Practices
- Cross Border Trade through Digital Platforms
- International Trade Documentation in Digital Trade
- International Business Strategies in the Digitally Connected World
- Cross-Cultural Management in a Digital World
- International Trade Promotion through Digital and Social Media
- Regional Trade Agreements Using Digital Platforms
- Legal Dimensions of the Digital Economy
- The Digital Economy and Society
- Digital Innovation and Development
- Law, Technology and Digital Economy
- Labour in the global digital economy
- New business and economic models in the digital economy
- Social Media and Digital Collaboration
- The Digital Economy for Innovation, Growth and Social Prosperity
- Management of Innovation and Technology
- Security, Privacy and Ethics of Technology
- E-commerce and M-commerce
- Cyber-security/Cybercrime/Online frauds
Submission Guidelines :
- 1. Originality: Submission of a manuscript entails that the work has not been published previously nor is
under consideration for publication elsewhere.
2. Content Organization: The manuscript should contain the following:
a) Title of the Paper; b) Author’s Affiliations, Designation, email, contact no. etc.;
c) Abstract & Keywords
3. Word Limit: Manuscripts should be around 5000 to 6000 words along with an abstract, not more than
200-250 words.
4. Plagiarism: The threshold for plagiarism is 15 percent. The plagiarism report has to be submitted
along with the manuscript.
5. Language: All Manuscripts should be prepared in English language.
6. Files: The complete manuscript must be provided in the form of a single file of all the materials in
MSWORD, figures/illustrations, tables, equations, etc
7. Tables & figures should be placed inside the text. Each table should be given title with its number and
figure should have a caption with their number below the figure.
8. Acknowledgements The acknowledgements of people who provided assistance in manuscript
preparation, funding for research, etc. can be listed at the end of the paper.
9.Reference style References must be listed at the end of the manuscript and numbered in the order that
they appear in the text. Every reference referred to in the text must also present in the reference list and vice
versa.
10. Copyright: Author submitting the paper does not infringe the copyright of any other person, except
agreed otherwise.
11. Font Size and Style: Times New Roman, 12 font size for the main text.
12. Line Spacing: The line spacing should be 1.5 space gap. Page margin one inch.
13. Footnotes: Footnotes should be numbered and posted at the end of the paper (Before Bibliography).
Submission Deadline :
December 20th, 2023
Please send you paper to [email protected] with subject title Paper Submission-2023
NOTE :
Dear Authors,
Looking forward for your active participation with quality research papers and invaluable inputs.
The book is likely to be published by Rowman & Littlefield who is an ISBN bearer publisher based in USA.
A copy of the book or reprint of the paper will be provided to the main author.
With Best Wishes
Editor: Dr. Alok Gupta, Assistant Professor-II, Amity Law School, Amity University, Noida(UP)
