Call for paper: Marketing and Consumer Research at the Intersection of Services and Public Policy

Marketing and Consumer Research at the Intersection of Services and Public Policy

The Journal of Services Marketing invites submissions for a special issue that explores the intersection of services marketing and public policy research. This special issue seeks to advance knowledge at the nexus of these domains, integrating perspectives from both services marketing (as typically found in the Journal of Services Marketing) and marketing and public policy research (as found in the Journal of Public Policy & Marketing). We welcome research that deepens our understanding of how services marketing strategies, policies, and frameworks can contribute to public well-being, consumer protection, regulatory compliance, and social change.
Recently, society has seen major shifts in policy that have had major downstream effects, domestic and global. Immigration, education, healthcare, sustainability, research, and a plethora of other services in public and private sectors have been impacted through legislation and regulation. Local, regional, national, and global government entities, agencies, organizations, and NGOs both inform and are affected by policy decisions.
Social services and other public goods are actively managed and regulated by federal policies. Further, relationships between institutions, government, and cultures are impacted by regulation and political climate, making service and public policy a global issue.
Within the larger services research community, Transformative Service Research (TSR) has long made calls for further examination into contexts such as financial services, health care, social services, and other domains that greatly impact human well-being (Anderson et al. 2013). These contexts (and others) are impacted by government oversight, funding, and regulation.

List of Topic Areas

Submissions may address, but are not limited to, the following themes:

Regulatory and Policy Impacts on Services Marketing: How regulations influence service design, customer experience, and firm strategies.
Consumer Protection in Services: Research examining deceptive practices, service failures, consumer vulnerability, and ethical concerns.
Technology, AI, and Public Policy in Services: The impact of artificial intelligence, digital services, and data privacy policies on service delivery and marketing.
Sustainability and Social Responsibility in Services: The role of service firms in driving environmental and social policy initiatives.
Healthcare and Public Services Marketing: Examining the intersection of healthcare services, public policy, and consumer well-being.
Public-Private Partnerships in Services: How collaborations between governments, NGOs, and service firms enhance service quality, accessibility, and policy compliance.
Services Marketing in Highly Regulated Industries: Challenges and opportunities in industries such as finance, healthcare, and telecommunications.
Transformative Service Research (TSR): The role of services in enhancing consumer and societal well-being, including public health, financial inclusion, and education.

Submissions Information

Submissions are made using ScholarOne Manuscripts. Registration and access are available here: https://mc.manuscriptcentral.com/jsmktg
Author guidelines must be strictly followed. Please see here: https://www.emeraldgrouppublishing.com/journal/jsm
Authors should select (from the drop-down menu) the special issue title at the appropriate step in the submission process, i.e. in response to ““Please select the issue you are submitting to”.
Submitted articles must not have been previously published, nor should they be under consideration for publication anywhere else, while under review for this journal.